GOOGLE Google was created by Larry Page and Sergey Brin . Google is a multinational, publicly-traded organization built around the company's hugely popular search engine. Google's other enterprises include Internet analytics, cloud computing, advertising technologies, and Web app, browser and operating system development. Google's roots go back to 1995 when two graduate students, Sergey Brin and Larry Page, met at Stanford University. In 1996, Brin and Page collaborated on a research project that was to eventually become the Google search engine. BackRub, as it was called then (because of its analysis of back links), stirred up interest in the university research community, but didn't garner any offers from the major portal vendors. Those were early days in terms of mass searching of the Internet; one of the CEOs who turned them away said that users don't really care about search abilities. Undaunt